The Group:

Elizabeth Coleman: Logo Design, Illustrations, Presentation Layout Design, Instagram Curator

Paul Davis: Packaging, Brand Development, Copy Writer

Makenzie Knight: Recipe Card Design, Food Truck Design, Campaign Design, Copy Writer

Laura Ortiz: Website design, Brand Strategy Development

 
 
about.jpg
 
 

About

Thanks to HEB Home Cooked, creating delicious meals in the comfort of your own kitchen doesn’t have to be daunting task. Along with recipes curated by our team of seasoned chefs, Home Cooked meal kits are packed with only the freshest pre-portioned ingredients to make sure you’ve got everything you need to craft your favorite meal.

 
about.jpg
HEB_Store2.jpg

USP

Always right around the corner; HEB Home Cooked meal kits are always packed and delivered with the freshest ingredients right to your door, ensuring a delicious meal every time.

Voice.jpg
 
 

Brand Voice

Friendly | Traditional | Warm | Charming | Inventing | Hospitality

 
 
 
embelish.png
 
 
 

Brand Mark

 
Brandmark.jpg
 
 
Brandmark.jpg
 
color.png
Type.jpg
HEB_Store6+%281%29.jpg
 
 

Branding Assets


 
 
 
 

Packaging

The main goal of the packaging was to be sustainable to echo HEB’s values. It was designed to be convenient for the user and to have a sleek look for grabbing the customers attention as the browse the aisles.

 
Packaging1.jpg
Packaging2.png
 
 

Recipe Card

The recipe card was made to be strait forward and to the point. Instilling the core branding, the main focal point of the card is the details of the recipe. ideally, the cards will be printed on a thicker material to stay durable for the consumer and to even be saved as a personal addition to their collection of recipes.

 
 
billboard.png
in store.png
truck.png
insta.png
web.png
 
 
 
 
 
 
 
 
 
 
 
thank you.png